Behind OutLash
For Lash Artists, By Lash Artists
Back in 2012, the lash industry was still in its infancy. Education was limited, application techniques were inconsistent, and product options were overwhelming. Lash extensions were a rare luxury, often offered in makeshift spaces, without a clear standard for quality or service.
That’s where we saw an opportunity—not just to join the industry, but to raise its standards.
OutLash was born from a simple idea: to streamline and simplify. We wanted to provide accessible, high-quality lash products and education that professionals could trust that everyday women could feel confident wearing.
Our Mission
A lot has changed in the beauty industry—new trends, flashy tools, and ever-evolving techniques. But at OutLash, we’ve chosen to stay rooted in what we know works.
We don’t chase fads or add unnecessary fluff. Our mission is to offer timeless, reliable, and no-fuss lash products that perform—without the gimmicks.
We create lash essentials that are thoughtfully curated, easy to use, and designed for artists who prioritize quality over hype. Whether you're a seasoned professional or just starting out, our products help you deliver consistent, beautiful results every time.
Built on Education & Community
We believe that raising the bar in the lash industry starts with education. That’s why we’re committed to building a community of skilled, confident, and well-informed lash professionals.
With over 20+ years of combined experience, our OutLash Educators stay at the forefront of industry standards and techniques. Every training session is built on strong fundamentals, real-world practice, and honest guidance—so you can build a career with longevity and pride.
Meet the Founder
OutLash Extensions was founded by Jessica Lapuz, a dedicated lash artist with a sharp eye for detail and a passion for quality.
Jessica started just like many others—offering lash services from her personal space in 2012. But with each client and every lesson learned, she grew her expertise and her vision for what the lash industry could become.
After refining her craft under industry pioneers and building a reputation for her speed, precision, and care for lash health, Jessica opened the first OutLash studio in 2016.
Since then, she's opened multiple storefronts, weathered the challenges of a global pandemic, launched (and later closed) a warehouse, and experienced the ups and downs that come with building a business from the ground up. Talk about being around the block—Jessica knows what works, what doesn’t, and why staying authentic matters.
Now, as a mom, educator, and bootstrapped entrepreneur, Jessica leads with experience and purpose. She created the OutLash Masterclass to pass on not just the techniques—but the truth. No extra steps. No gimmicks. Just what actually works.
Our Promise
At OutLash, every product we offer has been tried, tested, and artist-approved. We source ethically, produce responsibly, and stay laser-focused on quality.
We’re here for the artists who value consistency. For the students who want a solid start. And for the women who want to feel effortlessly beautiful.
Because sometimes, the most powerful thing you can do is stick to what you know works.